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Today, where technology and artificial intelligence are positioned right at the center of our lives, digital marketing is one of the most popular sectors. After all, everyone wants to increase their business volume by selling their products online. It is especially important for new graduates to be among the masters of this virtual world.
Now, we will all look for answers to questions about what a digital marketing specialist does, as well as these wizards of e-commerce and social media. After all, we know that Generation Z is interested in such professions. Also, when we consider their enthusiasm for remote work and their belief in social media marketing, we can fully understand how important this issue is.
Nowadays, the advertisements we see when we enter the internet, the posts of the brands we follow on social media, the campaigns that come to our e-mail box…
Have you ever thought about who is behind all this? This is where our heroes, the subject of our article, come into play! So, what exactly do these guys, whom we call the wizards of the internet, do and how do they make brands visible? How much do they earn? Let’s take a look at this intriguing world and take a closer look at the mysterious yet important role of digital marketing experts.
What is and Exactly Does a Digital Marketing Specialist Get Up To?
Now let’s think together; you have a product, a service, a product or a great idea. You want to make people hear about it, promote it and sell it and make money, right? This is exactly where digital marketing experts come into play. They are the people who manage all marketing activities of companies, firms or brands on the internet. Just like in traditional marketing, they have goals such as reaching the target audience, promoting products and increasing sales. But instead of television, radio or newspapers, they do this in the endless world of the internet. When you suddenly come across some products or ads on Instagram or X, this is exactly what the subject is about.
These experts plan, implement and follow up on everything from brands’ or companies’ websites to social media accounts, e-mail campaigns to search engine ads. When asking what a digital marketing expert does, you first need to know their goals. Their goals are actually very simple: to reach the right people at the right time, in the right place. In other words, these friends are always behind those interesting ads, social media posts and e-mails you see while surfing the internet.
Of course, they don’t just advertise. They collect data using various tools and analyze the behaviour of internet users. They look at data such as which platforms are more effective, which content attracts more attention, and shape their marketing strategies accordingly. A bit like a detective! They constantly research, test, and strive to get the best results. What does a digital marketing specialist do? A bit of detective work, of course.
In short, we can say that a digital marketing specialist is the voice, face, and sales engine of brands on the internet.
What Does a Digital Marketing Specialist’s Day Look Like?
A digital marketing specialist’s day is quite busy and diverse. When they come to the office in the morning or open their laptops if they work remotely, the first thing they do is usually check the performance of the previous day’s advertising campaigns. They look at data such as which ads were clicked, how many people visited the website, and what is being talked about on social media. This data gives them important clues about improving their strategies. When asked what a digital marketing specialist does, it should also be emphasized that they should have knowledge of internet advertising strategies such as Google Ads.
Afterwards, new campaign planning or work to improve existing campaigns usually begins. Maybe new social media content will be created, maybe an e-mail campaign will be prepared, or the target audiences of search engine ads will be updated. In this process, creativity and analytical thinking skills are used together. In other words, they need to both generate ideas and act according to data.
Digital marketing specialists do not just work on their own. They are usually in constant communication with people in different departments such as web developers, designers, content producers, and sales teams. They work together and exchange ideas to achieve common goals. In other words, they are actually like a part of a large orchestra. Their chances of being successful on their own are very limited. Remember, success is a team effort.
At the end of the day, they usually do report and analysis. They determine which studies are working and what needs to be improved. Since the digital world is constantly changing, these experts also take care to constantly learn and improve themselves. Following new trends and learning new tools is part of their job.
Could You Be a Digital Marketing Specialist? Skills You’ll Need!
Since this profession is relatively new, the answer to the question is difficult. In fact, it is not necessary to graduate from a certain department to become a digital marketing specialist. Of course, it can be useful to receive education in fields such as marketing, communication or business. However, there are many different ways to learn this job. The important thing is to be interested in the digital world and to be open to continuous learning. Because this field is constantly developing and changing. There are many people who learn this job on their own over the internet.
On the other hand, it is necessary to have some basic characteristics to be a good digital marketing specialist. First of all, analytical thinking skills are very important. You need to be good with numbers, but please do not perceive this as excessive knowledge of mathematics or statistics. You should know how to read data. Because measuring the success of campaigns and interpreting data is a must for this job. At the same time, creativity is also required. Because it is important to produce eye-catching and effective content and find different ideas. They need creative ideas, not just numerical data.
Communication skills are at least as important as analytics and creativity. Because if you are not working alone, it is necessary to collaborate with different teams, communicate with customers and explain ideas effectively. It is also important to be patient. Because digital marketing results may not be seen immediately and constant trial and error may be required. It is important to be patient instead of expecting quick results. When it comes to what a digital marketing specialist does, it is necessary to evaluate all of these together.
How Much Salary Does a Digital Marketing Specialist Earn?
Now let’s talk about how much the magicians of this digital world put into their pockets, namely the salary! Let’s put it this way, it’s not really possible to give an exact figure because it depends on many things. Your experience, the city you work in (salaries can be a little higher, especially in big cities like New York), the size of the company, and even the special skills you have can affect your salary. But to draw a general framework, the average starting salary for a digital marketing specialist in 2025 could be between $25,000 and $35,000. Of course, this figure will climb as you gain experience and specialize.
A more experienced digital marketing specialist with several years of experience and specialization in certain areas (SEO, social media management, advertising, etc.) can start at $40,000 and earn salaries of $65,000 or even higher. These figures can increase even more, especially in large companies, in managerial positions that require foreign language knowledge, or in people who specialize in very niche areas. Remember, the digital marketing field is constantly evolving and the demand for talented people in this field continues to increase. This means that this career can be both an enjoyable and lucrative option!
Social Media Managers Are Also Important!
In conclusion, when it comes to what a digital marketing specialist does, they really play a key role for brands in today’s internet-focused world. They combine their creativity and analytical skills to help brands, companies or products and services shine in the digital world, including social media, reach their target audiences and ultimately achieve success. If you believe in the power of the internet and are excited by the idea of telling brands’ stories on digital platforms, maybe you can be one of the wizards of the future!
Remember, the digital world is constantly evolving and being open to learning in this area, specializing in this growing profession and improving yourself will always open new doors for you.