More Than Posting: Guide to Social Media Specialist Career

what is social media specialist

Let’s face it; we live in an age where we never put our phones down, spend most of our day scrolling through Instagram, following the agenda on Twitter or interacting with our friends on Facebook. So, who is the face of brands, companies and even celebrities on these platforms, who prepares those interesting content, who … Read more

Social Media Marketing: What’s This Magic Wand For Your Brand?

what is social media marketing

Globalization and the digitalizing world have introduced new professions and definitions into our lives. Some of these affect our daily routines, while others directly impact our professional lives. Now, let’s be honest with ourselves: how many hours a day do we spend on social media? Whether we’re swiping through Instagram, browsing Facebook, enjoying TikTok, or … Read more

SEO vs. SEM Explained: Organic Search vs. Paid Search Strategy

what is SEO

Have you ever wondered about that long list of results that we come across when searching for something on the internet? Being at the top of that list is like a gold mine for websites. Let’s not forget that as a result of the increase in e-commerce and technological revolutions, both digital marketing and the … Read more